Our aim is to provide you with a carefully selected portfolio of some of the best value and most comfortable chairs on the market and to make it as easy as possible for you to choose the best chair for your needs. We have over 35 years of experience in the industry to help us to achieve our objective.
We are passionate about chairs and campaign tirelessly against the often-held belief that "a chair is a chair is a chair"! In fact nothing could be further from the truth and all chairs have very different characters and characteristics.
Those of us who work in an office environment spend an incredible percentage of our lives sitting down and the chair that we sit on is the one item of office equipment that can specifically and directly affect our well-being. 7 hours a day for 48 weeks for 40 years works out at an incredible 71/2 years - solid!
No chair can claim to have curative properties, but it's job is to facilitate a correct seating posture which may and indeed should be different according to the task that we are carrying out.
Quite simply we believe that you should always buy the best chair you can afford for the job that it is to perform. Much the same as when buying a car, you get what you pay for in a chair and there is that indefineable extra pleasure called "joy of ownership" which comes from buying a chair that does it's job supremely well.
Many of us would happily spend over £ 500.00 on a TV or a computer and not consider spending anything like this amount on a chair. Yet even a chair at £ 500.00 works out at less than 20p per working day over a 10 year period - a small price to pay for sitting comfortably, we think you'll agree.
There is a lot of hype, expert and medical opinion about how we should sit but there are differing points of view and some manufacturers have their own unique phiosphies. One simple fact remains - the comfort of any particular chair is subjective. We think that our job is to give you some guidance based on many years of experience and to help you make the best choice.
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